Engagement Ring & Diamond Buying Guide

Diamonds 101

Ultimately, It’s all about the cut

Only one characteristic ultimately determines the beauty and sparkle of the diamond: How the diamond is cut. This is why—dollar-for-dollar and carat-for-carat—the diamonds in Room 215 are visually superior to any you’ll find in any chain or department-store jeweler.

The other reason there are no dull, lifeless diamonds here is because we hand-select every diamond we sell, to ensure they are correctly proportioned and cut for maximum beauty, regardless of size!

Explore the 4 C’s

4 essential characteristics determine diamond value


When you meet with us, we promise that we’ll help you become a highly educated consumer. Schedule an appointment in Room 215.

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