Engagement Ring & Diamond Buying Guide
Ultimately, It’s all about the cut
Only one characteristic ultimately determines the beauty and sparkle of the diamond: How the diamond is cut. This is why—dollar-for-dollar and carat-for-carat—the diamonds in Room 215 are visually superior to any you’ll find in any chain or department-store jeweler.
The other reason there are no dull, lifeless diamonds here is because we hand-select every diamond we sell, to ensure they are correctly proportioned and cut for maximum beauty, regardless of size!